Eighteen entrepreneur-support organizations analysed two ways: which search themes their site content is actually built to capture (Keyword Planner URL seeds), and whether they run Google Ads at all (Google Ads Transparency Center). Seven of them are other Endeavor offices — the benchmark set Endeavor Miami asked for.
Two independent lenses, because "what a site is optimised for" and "what an org pays for" are different questions.
endeavor.mx is a construction company. Measured on mexico.endeavor.org
it returns 41,280 searches/month and moves into the network table below.The striking result: most peers do not run Google Ads at all. One does, at enormous scale.
| Organization | Domain | Nonprofit? | Live ads | Verified advertiser | Read |
|---|---|---|---|---|---|
| SCORE | score.org | 501(c)(3) | ~2,000 | SCORE Association | The benchmark — runs paid at scale |
| MicroMentor (Mercy Corps) | micromentor.org | 501(c)(3) | 6 | Mercy Corps | Light, brand-only |
| Endeavor Brasil | endeavor.org.br | Nonprofit | 30 | Instituto Empreender Endeavor — Brasil | The internal proof-point — content + paid |
| Endeavor Global (parent domain) | endeavor.org | 501(c)(3) | 22 | Endeavor Mexico A.C · Corporación Endeavor Ecuador · Fundación Endeavor Colombia | The ads are the chapters', not the parent's |
| Endeavor Greece 17 Aug | endeavor.org.gr | Nonprofit | 8 | ENDEAVOR GREECE ΑΣΤΙΚΗ ΜΗ ΚΕΡΔΟΣΚΟΠΙΚΗ ΕΤΑΙΡΕΙΑ | Second-largest paid presence in the network |
| Endeavor Poland · Ukraine · Argentina 17 Aug | poland/ukraine.endeavor.org · endeavor.org.ar | Nonprofit | 0 | — | No paid activity |
| Hello Alice | helloalice.com | Hybrid | 0 | — | Pure organic / content |
| Techstars | techstars.com | For-profit | 0 | — | Brand strength, no paid |
| Endeavor Miami | endeavormiami.org | 501(c)(3) | active | Endeavor Miami, INC | Running, but at 3.4% of grant |
Endeavor Miami's strongest comparison set is not outside organisations at all. It is the other Endeavor offices, which run the same model under the same brand — and one of them has already solved exactly the problem this plan is trying to solve.
| Office | Domain | Addressable vol/mo | Live ads | What its content is built to win |
|---|---|---|---|---|
| Endeavor Brasil | endeavor.org.br | 178,640 | 30 | plano de negócios (6,600) · ideias de negócios (6,600) · negócios lucrativos (6,600) · empreendedorismo social (4,400) · empreendedorismo feminino (4,400) |
| Endeavor Global | endeavor.org | 372,280 | 3 | venture capital (110,000) · angel investors (22,200) · venture capital firms (18,100) |
| Endeavor México 17 Aug | mexico.endeavor.org | 41,280 | 4 | negocios para emprender (6,600) · quiero emprender un negocio (5,400) · ayuda para emprender un negocio (3,600) · emprender un negocio (1,900) |
| Endeavor Argentina | endeavor.org.ar | 15,390 | 0 | emprendimientos ideas (2,400) · ideas de negocios (1,000) · ideas para emprender (1,000) · mujeres emprendedoras (720) |
| Endeavor Poland 17 Aug | poland.endeavor.org | 8,740 | 0 | start up (2,900) · business suggestions (2,900) · company formation poland (170) — English-language site in a Polish-language market |
| Endeavor Ukraine 17 Aug | ukraine.endeavor.org | ~0 | 0 | Nothing measurable from the homepage; the /about/ page returns ~6,200/mo. The site is
100% English with no Ukrainian content at all |
| Endeavor Greece 17 Aug | endeavor.org.gr | not measurable | 8 | English-language site in a Greek-language market — no Greek keyword themes returned, and its subpages latch onto unrelated terms. But it runs the second-largest paid presence in the network |
| Endeavor Miami | endeavormiami.org | 19,750 | active | endeavor miami (210) — institutional language only |
Each office is measured in its own country and language — Brasil pt/BR, Argentina and
México es/MX, Poland pl/PL, Ukraine uk/UA, Greece el/GR, Global and Miami en/US — because measuring a
Spanish-language office against US English demand returns nothing and reads as a zero that isn't real.
That is exactly what happened in the first pass: "Endeavor México — not measurable" was our error, not a
finding. The URL seed used endeavor.mx, which belongs to a Mexican construction company. On the
correct domain México is the third-largest content footprint in the network. Live-ad counts come from the Ads
Transparency Center, checked 17 Aug 2026: México, Ecuador and Colombia advertise on the shared
endeavor.org domain (22 ads between them), Brasil on its own.
Brasil captures 178,640 searches/month — nine times Endeavor Miami's footprint — and it does it with educational content, not with programme pages: business-plan guides, business ideas, social entrepreneurship, women's entrepreneurship. It is the same playbook SCORE and Hello Alice run, executed by a sister office, in a market with the same profile. And unlike most peers, Brasil also runs paid — 30 live ads.
This matters more than any external benchmark, because it removes the two objections that usually stop this approach: "that is not how Endeavor talks" and "that would not work for our audience". Another Endeavor office is doing it now. Argentina and México show the same pattern — mujeres emprendedoras, quiero emprender un negocio — which maps almost directly onto the Founder Community campaign proposed here.
| Office | Website | Social accounts | Content assets worth copying |
|---|---|---|---|
| Endeavor Global | endeavor.org | IG @endeavor_global · LI endeavorglobal · YT endeavorglobal · TikTok @elsewhere.by.endeavor | Elsewhere — a separately-branded TikTok channel, not the corporate handle |
| Endeavor Brasil | endeavor.org.br → brasil.endeavor.org | Uses the global handles | Portuguese educational library + 30 live Google ads — the model for this plan |
| Endeavor México | mexico.endeavor.org | IG @endeavormexico · LI endeavormexico · YT @ENDEAVORMEXICO · Spotify podcast | Podcast, Data Unit, Co.Labs, Impact Report 2025 — and its footer links carry UTM tags, so someone there is measuring social referral properly |
| Endeavor Argentina | endeavor.org.ar | IG @endeavorarg · LI endeavor-argentina · X @EndeavorArg · YT EndeavorArg · TikTok @endeavorarg | The only office with a country-level TikTok presence |
| Endeavor Greece | endeavor.org.gr | IG @endeavorgr · LI company/10159899 · FB endeavorgreece · X @endeavorgr · own YT channel | Outliers podcast, Innovation Nation, a newsletter programme and Scale Up by Endeavor Greece — the richest owned-media stack in the network, and 8 live ads behind it |
| Endeavor Poland | poland.endeavor.org | IG @endeavor.poland · LI endeavorpoland · otherwise global handles | Local social presence, but no local-language site to send it to |
| Endeavor Ukraine | ukraine.endeavor.org | None of its own — every social link points to the global accounts | The counter-example: same template as Miami, no local content, no measurable demand |
| eMerge Americas (Miami) | emergeamericas.com | IG · LI · FB · X · TikTok @emergeamericas — the full stack | Event-led demand (ai startups, startup news); the 3 ads pointing at its domain are run by individuals, not the organisation |
Handles are taken from each site's own footer, so they are the accounts the organisation itself
points to. Two domains in circulation are not Endeavor at all and should not be used as references:
endeavor.mx (a construction company) and endeavor.gr (an IT integrator).
endeavorpoland.org and endeavorukraine.org are parked redirect domains.
How much monthly search demand each peer's content is positioned to capture, versus Endeavor Miami's 19,750.
| Organization | Addressable vol/mo | Relative | vs Endeavor Miami |
|---|---|---|---|
| SCORE | 731,610 | 37× | |
| Kauffman Foundation | 585,150 | 30× | |
| Hello Alice | 399,850 | 20× | |
| Endeavor Global (parent) | 372,280 | 19× | |
| Techstars | 358,460 | 18× | |
| Refresh Miami | 346,370 | 18× | |
| MicroMentor | 314,520 | 16× | |
| Founder Institute | 244,000 | 12× | |
| eMerge Americas (Miami) | 181,290 | 9× | |
| Endeavor Miami (keyword themes) | 19,750 | 1× | |
| Venture Café Miami | 0 | 0× |
Endeavor Miami's own /blog/ URL seed returns 430,800/month — comparable to
the strongest peers. The gap is not a content gap. It is that none of that content is currently reachable
by the campaigns, because the account runs on five keywords and sends every click to the homepage.
SCORE does not rank for "SCORE mentoring program". It ranks for small business ideas (301,000/mo). Hello Alice does not rank for "Hello Alice platform". It ranks for small business grants (40,500/mo). MicroMentor ranks for start a small business (49,500/mo). Refresh Miami — a small local org — gets 346,370/mo by running a job board.
Endeavor Miami's site is written around the institution: "Entrepreneur Experience", "Endeavor Entrepreneurs", "Multiplier Effect". Beautiful brand language, near-zero search demand. That is the entire 37× gap against SCORE.
| Organization | Lead-with concept | Top term | Vol/mo |
|---|---|---|---|
| SCORE | Ideas — "what business should I start?" | small business ideas | 301,000 |
| MicroMentor | Getting started — "how do I start?" | start a small business | 49,500 |
| Hello Alice | Money — "where's the funding?" | small business grants | 40,500 |
| Endeavor Global · Techstars | Capital — investor language | venture capital | 110,000 |
| Founder Institute | Investors | angel investors | 22,200 |
| Refresh Miami | Jobs — a job board as the traffic engine | job board | 33,100 |
| eMerge Americas | AI + startup news | ai investors | 27,100 |
| Kauffman Foundation | Nonprofit / grant infrastructure | nonprofit grants | 9,900 |
| Endeavor Miami | The organisation itself | endeavor miami | 210 |
The SBA-affiliated volunteer mentoring nonprofit, and the clearest model of what a maximally-deployed Ad Grant looks like. Top themes: small business ideas (301,000), business ideas (110,000), start a small business (49,500), business plan (33,100), business coach (12,100).
What they do that Endeavor Miami does not: a very large library of educational, top-of-funnel content — templates, guides, business-plan tools — each of which is a landing page for a high-volume generic query. Their mentoring programme is the conversion, not the hook.
Free mentorship matching. Owns small business (49,500), start a small business (49,500), business coach (12,100), and its own brand at 390/mo. Runs almost no paid — its position is organic.
Implication: in campaign 3, Endeavor Miami is bidding into a space where the incumbent is not defending with budget. Differentiate on calibre — vetted, high-impact founders and senior mentors — rather than on volume.
Wins entirely on grants and funding language: small business grants (40,500, HIGH competition), grants for women (12,100), grants for women owned businesses (9,900). Zero paid spend.
Implication: "access to capital" is the highest-intent, highest-volume concept in this category.
Endeavor Miami has an /category/access-to-capital/ section with only 4 posts. Deepening
that content is the single highest-leverage content investment available.
Optimised for investor language: venture capital (110,000), angel investors (22,200), venture capital firms (18,100). Notably, Endeavor Mexico is a separate verified advertiser — chapters do run their own paid activity.
Implication: the parent already owns the investor/VC lane. Endeavor Miami should not duplicate it; the differentiated lanes are mentorship, local founder community and Miami ecosystem.
Refresh Miami gets its volume from a job board — job board (33,100), post a job (22,200), miami jobs (9,900). A small local organisation solved the traffic problem by owning a high-volume utility, not by talking about itself.
eMerge Americas leans on ai investors (27,100) and startup news (9,900) — a conference monetising topical relevance.
Venture Café Miami returns zero addressable keywords, a reminder that a thin or JS-only site is invisible to both organic search and DSA.
| # | Lesson | From | How it lands in this plan |
|---|---|---|---|
| 0 | The strategy is already proven inside Endeavor — educational content, in local language, at 9× Miami's footprint, with paid support | Endeavor Brasil | Removes the "this isn't how Endeavor talks" objection; Brasil and Argentina are the reference models for campaigns 4 and 6 |
| 1 | Lead with what the searcher wants, not the org name | SCORE, Hello Alice | Campaign 4 targets mentorship, funding, women/Latino founders and podcast themes — not "Entrepreneur Experience" |
| 2 | Content library as the traffic engine | SCORE | DSA over 179 posts, which is how a nonprofit reaches generic demand without a policy breach |
| 3 | Own "access to capital" | Hello Alice | Ad group AG_Scaling_And_Capital; and a content recommendation to grow that category past 4 posts |
| 4 | Mentorship is the winnable non-brand lane | MicroMentor | Campaign 3 gets the largest non-brand Search budget ($55/day) against 2,790 searches/mo |
| 5 | Do not duplicate the parent's VC lane | Endeavor Global | No venture-capital keywords in the Miami account |
| 6 | The auction is nearly empty — take it | Techstars, Hello Alice at 0 ads | Justifies bidding aggressively once conversion signal returns; rank loss today is self-inflicted |
| 7 | A thin site is invisible | Venture Café Miami | Reinforces fixing /scaleup/ and updating the services section before launch |