Google Ad Grants · Account 393-799-0684

Endeavor Miami — Account Audit & the Path to Deploying the $10,000/Month Grant

A read-only audit of the Google Ads account, the GA4 property, real Keyword Planner demand data and a peer-organization benchmark — plus an honest model of how much of the grant is actually reachable.

Google Ads 393-799-0684 GA4 355244061 Windows 30d / 90d / 13 months Reviewed with Endeavor Miami August 11, 2026

Verdict — the account is structurally unable to spend the grant

Endeavor Miami used $343 of its $10,000 grant last month — 3.4%, and averaged $536/month (5.4%) over 13 months. This is not a budget problem: the live campaign already carries $407/day and lost 0% of impression share to budget. It is a surface-area problem plus a broken measurement loop. Exactly 5 keywords are eligible to serve across the whole account, and the conversion actions Smart Bidding optimises against stopped firing in July because they were tied to a page that now redirects.

Important context: underspending is the norm across the Ad Grants programme, not something specific to Endeavor Miami — the average Grant account spends about $300/month, and most organisations use somewhere between 10% and 50% of their allowance. Comparable, actively-managed accounts top out around $8,000/month. That is the realistic ceiling this plan aims at, and it would still be roughly 23× current spend.

Grant used (30d)

3.4%

$343 of $10,000

Live keywords

of 290 in account

Conversions (Jul)

25 in June — signal lost

Impression share

10.0%

90% lost to rank, 0% to budget

Avg CPC

$4.13

$8.10 on the top keyword

Broken ad URLs

of 25 destinations

Spend on brand

80%

$1,150 of $1,444 (90d)

GA4 bot traffic

56%

7,005 of 12,306 sessions

0Ground rule — the live campaign is off limits

Do not edit, restructure or re-bid Website traffic-General It is the only campaign spending money, it carries the account's entire conversion history, and its 6.91% CTR is what currently keeps the account above the 5% Ad Grants floor. Touching it risks resetting Smart Bidding learning and losing the one revenue-generating asset in the account. Everything in this plan is built as new, parallel campaigns. The live campaign is left running exactly as it is and is re-evaluated only after the new structure has proven it can carry the account.

Two consequences worth being explicit about:

The brand-term waste stays for now. endeavor (the Hollywood talent group) is burning ~$570/90d inside that campaign. The fix is a shared negative keyword list applied to the new campaigns only — it is not retro-applied to the live campaign without explicit sign-off.
The broken URL fixes are surgical. Only genuinely dead destinations get repaired (summit24., apin., the malformed "Apply Here" sitelink). No structural edits.

1Where the account stands today

One enabled campaign, two ad groups, five live keywords. Six campaigns sit paused with $3,314/day of budget attached and, in several cases, destinations that no longer resolve.

Campaign	Status	Bidding	Budget/day	Impr 30d	Clicks	Cost	CTR	Ad groups
Website traffic-General do not touch	Enabled	Max Conversions	$407.00	1,202	83	$342.93	6.91%	2
Endeavor Summit 2024	Paused	Max Clicks	$1,000.00	0	0	$0	—	2
Website traffic-SUP	Paused	Max Clicks	$750.00	0	0	$0	—	1
Endeavor Pitch Competition	Paused	Max Conversions	$500.00	0	0	$0	—	1
Website traffic-APIN	Paused	Max Clicks	$442.15	0	0	$0	—	1
USAToday	Paused	Max Conversions	$400.00	0	0	$0	—	1
ELAB Applications	Paused	Max Clicks	$222.11	0	0	$0	—	2

13-month spend history

Month	Impressions	Clicks	Cost	CTR	Avg CPC	Conv	Grant used
Jul 2025	2,421	87	$907	3.59%	$10.42	0	9.1%
Aug 2025	3,657	142	$1,452	3.88%	$10.23	0	14.5%
Sep 2025	2,434	95	$1,084	3.90%	$11.41	6	10.8%
Oct 2025	638	29	$48	4.55%	$1.65	0	0.5%
Nov 2025	827	53	$285	6.41%	$5.37	9	2.9%
Dec 2025	673	43	$149	6.39%	$3.45	7	1.5%
Jan 2026	969	49	$164	5.06%	$3.34	6	1.6%
Feb 2026	951	66	$299	6.94%	$4.52	25	3.0%
Mar 2026	1,434	101	$244	7.04%	$2.41	9	2.4%
Apr 2026	2,766	119	$630	4.30%	$5.30	7	6.3%
May 2026	2,123	140	$926	6.59%	$6.62	9	9.3%
Jun 2026	2,143	125	$436	5.83%	$3.49	25	4.4%
Jul 2026	1,224	84	$343	6.86%	$4.08	0	3.4%

Best month in 13 was $1,452 (14.5%). Total 13-month spend ~$6,967 — about seven weeks of a fully-deployed grant, spread over more than a year. Cumulative unspent: ~$123,000.

2Why it cannot spend — six root causes

Root cause 1 · Critical

Only 5 keywords in the account are eligible to serve

290 keywords exist; 227 sit in paused campaigns, and 58 of the 63 in the live campaign are paused. The whole grant runs through five broad-match keywords:

Keyword	Match	Ad group	Impr 90d	Clicks	CTR	Avg CPC	Cost
Entrepreneur	Broad	Entrepreneurship	2,249	98	4.36%	$8.10	$793.38
Endeavor Entrepreneur	Broad	Entrepreneurship	2,546	104	4.08%	$2.48	$258.33
startup business	Broad	Startups	181	5	2.76%	$10.55	$52.75
Endeavor ScaleUp	Broad	Entrepreneurship	2	0	0%	—	$0
start up	Broad	Startups	1	0	0%	—	$0

Search impression share is 9.99% with 90.01% lost to rank and 0% lost to budget — the demand exists, the account just is not allowed to buy it.

Root cause 2 · Critical

The conversion signal died in July — Smart Bidding is flying blind

The live campaign runs Maximize Conversions. Its primary conversion actions are GA4 page-load triggers:

Submit lead form (Page load https://endeavormiami.org/scaleup/)
Submit lead form (Page load https://endeavormiami.org/endeavorlab/)

/scaleup/ now 301-redirects to the homepage, so that page-load event can never fire again. The monthly series shows the break exactly:

Month	scaleup action	endeavorlab action	Total
Feb 2026	7	18	25
Mar 2026	4	5	9
Apr 2026	4	3	7
May 2026	2	7	9
Jun 2026	17	8	25
Jul 2026	0	0	0

Two compounding failures Maximize Conversions with zero conversions bids conservatively — a large part of that 90% rank-lost impression share. And Ad Grants requires at least one conversion reported per month, so the account is now also in breach. Underneath that, all four "Submit lead form" actions carry include_in_conversions_metric = false, so even when firing they never populated the Conversions column the bidder reads.

Root cause 3 · High

80% of spend goes to brand — and to the wrong "Endeavor"

Search term	Impr	Clicks	CTR	Avg CPC	Cost 90d	Conv	Read
endeavor miami	412	135	32.77%	$4.32	$583.15	20	Own brand — CPC far too high
endeavor	2,951	115	3.90%	$4.93	$566.74	9	Wrong Endeavor (WME/UFC group)
endevor	152	7	4.61%	$7.27	$50.90	0	Misspelling, 0 conversions
capital clubs	3	2	66.67%	$19.40	$38.79	0	Irrelevant, $19 CPC
experiencia endeavor	252	3	1.19%	$8.73	$26.20	0	1.19% CTR drags the account
tech accelerator	1	1	100%	$19.83	$19.83	0	$19.83 for a single click

$1,150 of $1,444 in 90-day search-term spend (80%) went to two terms. The generic endeavor competes with Endeavor Group Holdings, the talent conglomerate — 2,951 impressions at 3.90% CTR is the signature of showing to the wrong audience. There are zero campaign-level negatives and zero shared negative lists in the entire account.

A note on the $4.13 average CPC — do not over-correct it CPCs in Ad Grants accounts are structurally high: grant advertisers sit below paid advertisers in the auction, so winning an impression costs more. $4 is expensive but not abnormal for this programme. The instinct is to cap CPC hard to buy more clicks for the same money — in practice that just makes the account serve less and spend less, which is the opposite of the objective. The right sequence is to build volume first, then optimise cost once there is enough spend to optimise against.

Root cause 4 · High

Ten of 25 ad destinations do not resolve

Destination	Status	Used by
summit24.endeavormiami.org/ (+3 paths)	DNS dead	Endeavor Summit 2024 — 3 enabled sitelinks
apin.endeavormiami.org/ (+4 paths)	Timeout	Website traffic-APIN — 4 enabled sitelinks
docs.google.com/forms/…/viewformhttps://endeavormiami.org/scaleup/	404	Website traffic-SUP — "Apply Here" sitelink
/scaleup/ · /scaleup/criteria/ · /scaleup/past-editions/	301 → homepage	11 sitelink assets, none of them serving — all on paused or removed campaigns
/endeavor-companies/	301 → homepage	Website traffic-General sitelink

The "Apply Here" sitelink is a malformed URL — two addresses concatenated — producing a hard 404 on the single most important action in the account.

Cause — confirmed with Endeavor Miami These are pages for initiatives that have since been closed down. When the programmes ended the pages were removed or redirected, but the ads, sitelinks and conversion triggers pointing at them were never updated. This is housekeeping rather than a structural fault — but it is currently breaking the account's primary conversion.

Root cause 5 · High

Geo targeting contradicts the strategy

The live campaign targets 16 countries — US, Canada, Mexico, Brazil, Argentina, Chile, Colombia, Peru, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Puerto Rico, Bolivia — in English and Spanish. The brief is Miami and South Florida. GA4 confirms where the value is: Florida delivered 1,323 sessions, 818 engaged and 116 key events in 90 days, more key events than every other region combined. Continent-wide reach is also what let experiencia endeavor (Spanish, 1.19% CTR) into the auction.

Root cause 6 · Medium

Structural and asset gaps

No Google Tag Manager. Every conversion is a brittle page-load rule instead of a real event — which is why the "Apply Today" click cannot be measured at all today.
Ad group "Startups" is at 2.17% CTR over 60 days (138 impr, 3 clicks) against a 5% floor.
No account-level sitelinks. Account assets are 4 callouts, 1 structured snippet, 2 logos. All 38 sitelinks are campaign-level and 7 point at dead or redirecting URLs.
35 single-word keywords sit in the account (Incubator, Capital, Network, Growth, miami…). Non-branded single words breach Ad Grants policy — they are paused today and must never be re-enabled as-is.
Ad Strength is AVERAGE on both live ads, and every headline points at the homepage. Target for every new ad is Excellent — Ad Strength feeds Quality Score, and Quality Score is what decides how far a grant budget stretches.

3Measurement reality check (GA4 355244061)

Before setting any baseline, the numbers everyone reports on need to be trustworthy. Two of them are not.

Channel mix — last 90 days

Channel	Sessions	Engaged	Eng. rate	Key events
Direct	8,819	745	8.4%	107
Organic Search	2,701	1,603	59.3%	129
Paid Search	326	187	57.4%	34
Referral	305	189	62.0%	22
AI Assistant	69	38	55.1%	7
Organic Social	42	32	76.2%	1

Geography — last 90 days

Country / region	Sessions	Engaged	Eng. rate
Singapore	6,313	204	3.2%
US — Florida	1,323	818	61.8%
China — Xinjiang	574	7	1.2%
US — New York	320	186	58.1%
US — California	298	155	52.0%
US — Virginia	228	87	38.2%

Roughly 56% of reported traffic is not human — already being addressed Singapore (6,313 sessions, 3.2% engagement, ~12s average) plus China/Xinjiang (574 sessions, 1.2%) account for 7,005 of 12,306 sessions. They land as "Direct", which is what drags that channel to an 8.4% engagement rate against 59% for organic. A referrer literally named trafficheap.cc appears with 108 sessions.

Two things worth stating clearly:

None of it comes from paid. Google Ads billing and campaign reporting are unaffected — this is an analytics and hosting problem, not an advertising one.
It is already being fixed. Endeavor Miami's web administrator identified the same bot traffic after it pushed the site past its hosting consumption limit, and has since put blocking rules in place. The window above is the last 90 days, so it still contains mostly pre-fix data — the share should fall materially over the next two to three months.

The practical consequence for this plan: do not set Month-1 baselines from the current GA4 numbers, and re-measure once the blocking rules have had a full month to take effect.

Paid traffic quality is genuinely strong Paid Search runs 57.4% engagement, 249s average session duration, 32.8% bounce on the homepage — better than site average. The clicks being bought are good. There are simply nowhere near enough of them. Paid landing pages 90d: / 195 sessions · 24 key events | /entrepreneur-experience 60 sessions · 7 key events.

Content inventory — the raw material for a spend engine

The WordPress site holds 179 posts and 127 pages across 26 categories — the biggest untapped asset in the account. Today the blog earns 92 pageviews and Press 81 in 90 days, with zero paid clicks routed to either.

Category	Posts	Category	Posts	Category	Posts
Press	34	Ecosystem	11	High Impact	6
Mentor Spotlight	33	Research	10	Hispanic Heritage	6
EndeavorLAB	18	Women's History	7	Network	6
Endeavor ScaleUp	14	Endeavor Entrepreneur	6	Access to Capital	4
In the News	14	Events	4	Marketing Essentials	4

4The 2026 Ad Grants rulebook — and what changed

Change 1 — Performance Max is now allowed Available to all Grant accounts since January 2025. On Grants it serves Search and Maps only (no YouTube, Display, Discover or Gmail) and is exempt from the 5% CTR requirement — so it adds spend without endangering compliance.

Change 2 — AI Max for Search Rolled out to Grant accounts from late May 2025: broader query matching and asset automation inside the Search-only boundary. A phase-2 lever once conversion data flows. Separately, 2026 moved nonprofit verification from TechSoup to Goodstack.

Requirement	Threshold	Endeavor Miami today	Status
Account CTR	≥5%/month; 2 consecutive misses → deactivation	6.91% account-wide; ad group "Startups" 2.17%	At risk
≥1 conversion per month	Mandatory	0 in July 2026	Breach
Conversions must be meaningful	Clicks must not ≈ conversions	Page-load triggers, not real actions	Fragile
No single-word keywords	Except own brand / approved medical	35 in account (paused)	Latent risk
No overly generic keywords	Must be mission-specific	Entrepreneur, startup business live on broad	At risk
Quality Score ≥3	QS 1–2 must be paused	None below 3; 288 have no QS	Pass
≥2 ad groups per campaign	Structural	Live campaign has 2 ✓; 4 paused have 1	Fix before enabling
≥2 sitelinks	Structural	Present, 7 point to dead/redirecting URLs	Degraded
Geo matches where the org operates	Mission relevance	16 countries vs a Miami brief	Misaligned
Max CPC $2	Lifted by conversion-based Smart Bidding	Max Conversions in use; CPCs to $19.83	Exempt
Daily budget ≤ $329	Per campaign; no rollover	Live campaign set at $407/day	Above cap
Search Network only (except PMax)	No Display / Search Partners	Correctly configured	Pass

Benchmark: the average Ad Grant account spends about $300/month — almost exactly where Endeavor Miami sits. Actively managed accounts averaged $8,650/month in January 2026, with 68% clearing $9,000.

5The demand ceiling — what Keyword Planner actually says

Before promising $10,000/month, it is worth checking whether the searches exist. We pulled real Keyword Planner volumes for every proposed theme. The answer reshapes the plan.

Theme	Florida vol/mo	USA vol/mo	Read
Brand (endeavor miami etc.)	240	490	Small but cheap and high-CTR
Application intent, Miami (startup accelerator miami…)	60	70	Essentially no demand
Mentorship & advisory	450	2,790	Real national demand
Corporate partners / CSR	0	0	No search demand at all
Ecosystem & research	160	430	Thin
Founder community & content themes	2,540	15,970	The volume pool
Total addressable (deduped, USA, EN)	—	19,750	339 unique keywords

The finding that changes the plan Miami-local entrepreneurship demand is almost nonexistent. startup accelerator miami gets 10 searches/month. business accelerator miami, entrepreneur program miami, founder network miami and scale up program florida all return zero. The entire local application-intent theme is ~60 searches/month. Even at 100% impression share it could not spend $200/month. A Miami-only, keyword-based Search strategy cannot deploy this grant. That is arithmetic, not opinion.

Where the volume actually is

Seeding Keyword Planner with Endeavor Miami's own URLs reveals a far bigger pool — the generic entrepreneurship language the site's content already speaks:

URL seed	Addressable vol/mo	Top terms it maps to
`/blog/`	430,800	entrepreneurship entrepreneurial (368,000) · start ups (22,200) · women entrepreneurs (4,400) · co founder (4,400)
`/` (home)	268,580	entrepreneurship development program (74,000) · starting a startup (40,500) · funding for startups (6,600) · social entrepreneurship (5,400)
`/entrepreneur-experience/`	58,890	business mentorship (2,900) · scaling businesses (2,400) · serial entrepreneur (2,400) · resources for entrepreneurs (880)

Why this makes DSA the centrepiece, not a nice-to-have Most of that 430,800/month pool is made of terms Ad Grants would classify as overly generic (start up, starting a business, business opportunities) — using them as keywords would be a policy breach. Dynamic Search Ads reach exactly that demand without any keyword list, by matching queries to the content of the 179 posts. It is the one lever that is simultaneously high-volume and policy-safe here. Performance Max plays the same role on Search + Maps inventory.

6What full deployment realistically looks like

The goal is $10,000/month. Here is what the evidence supports, stated as a band rather than a promise.

Engine	Demand basis	Realistic monthly spend	Confidence
Brand Search	490 searches/mo, high CTR, low CPC	$300 – 500	High
Non-brand Search (mentorship, community, ecosystem)	~19,700 searches/mo addressable, broad match multiplies	$2,000 – 3,500	High
Dynamic Search Ads over blog + press	179 posts against a ~430k/mo generic pool	$2,000 – 4,000	Medium — not forecastable from KP
Performance Max (Search + Maps)	Automated matching; peers report a few $k/mo uplift	$1,200 – 2,500	Medium
Total	—	$5,500 – 10,500	—

How to read this forecast Target $10,000. Commit to $6,000–8,000 by month 3. Independent benchmarks put the practical ceiling for a well-run Grant account at around $8,000/month — very few organisations sustain the full $10,000, and the ones that do tend to have far larger content footprints. The first two engines here are predictable; DSA and PMax are where the remaining spend has to come from, and neither can be forecast from Keyword Planner data. At the bottom of the range the account lands near $6,000 — still 11× today, and still well inside the top decile of Grant accounts. Reserve levers if the gap persists: Spanish-language coverage for LatAm, a wider US footprint, and an AI Max test.

Month 1 — repair

$1,500–2,500

15–25%

Tracking rebuilt, URLs fixed, campaigns 1–3 launched in parallel. Live campaign untouched.

Month 2 — expand

$4,000–6,000

40–60%

DSA + PMax live. Conversion data returns; Smart Bidding re-engaged.

Month 3 — deploy

$6,000–9,000

60–90%

All campaigns at target budget; search-term mining feeds keyword expansion.

Month 4+ — push

$8,000–10,000

80–100%

Spanish/LatAm layer, AI Max test, and a decision on the legacy campaign.

The full build specification — structure, keywords with real volumes, landing pages, assets and conversion goals — is on the Campaigns page. What peer organisations do differently is on Competitors. The sequenced task list is on Actions.

Endeavor Miami · Google Ads 393-799-0684 · GA4 355244061 · Prepared August 8, 2026 · Updated September 3, 2026
Sources: Google Ads, Google Keyword Planner, Google Analytics 4 and the Google Ads Transparency Center. The August audit was read-only. As of September 3 the six new campaigns are built and live; the legacy campaign Website traffic-General has never been edited.