Google Ad Grants · Account 393-799-0684

Endeavor Miami — Account Audit & Campaign Mix Plan to Deploy the Full $10,000/Month Grant

A full read-only audit of the Google Ads account and GA4 property, the 2026 Ad Grants rulebook, and a seven-campaign mix engineered to move the account from 3% grant utilization to full deployment.

Prepared August 1, 2026 Google Ads 393-799-0684 GA4 property 355244061 Windows 30d / 90d / 13 months

Verdict — the account is structurally unable to spend the grant

Endeavor Miami used $343 of its $10,000 grant last month — 3.4%. Over the past 12 months it averaged $536/month (5.4%). This is not a bidding problem or a budget problem: the budget is already $407/day. It is a surface-area problem compounded by a broken measurement loop. Exactly 5 keywords are live across the entire account (out of 290), one campaign is running out of seven, and the conversion actions that Smart Bidding optimizes against stopped firing in July because they were tied to a page that now redirects. Fixing those two things, then adding the campaign types Google opened to Grants accounts in 2025, is what closes the $9,657/month gap.

Grant used (30d)

3.4%

$343 of $10,000

Live keywords

of 290 in account

Conversions (Jul)

25 in June — signal lost

Impression share

10.0%

90% lost to rank

Avg CPC

$4.13

$8.10 on top keyword

Broken ad URLs

of 25 destinations

Spend on brand

80%

$1,150 of $1,444 (90d)

GA4 bot traffic

56%

7,005 of 12,306 sessions

1Where the account stands today

One enabled campaign, two ad groups, five live keywords. Six campaigns sit paused with $3,314/day of budget attached to them and, in several cases, destination URLs that no longer resolve.

Campaign	Status	Bidding	Budget/day	Impr 30d	Clicks	Cost	CTR	Ad groups
Website traffic-General	Enabled	Max Conversions	$407.00	1,202	83	$342.93	6.91%	2
Endeavor Summit 2024	Paused	Max Clicks	$1,000.00	0	0	$0	—	2
Website traffic-SUP	Paused	Max Clicks	$750.00	0	0	$0	—	1
Endeavor Pitch Competition	Paused	Max Conversions	$500.00	0	0	$0	—	1
Website traffic-APIN	Paused	Max Clicks	$442.15	0	0	$0	—	1
USAToday	Paused	Max Conversions	$400.00	0	0	$0	—	1
ELAB Applications	Paused	Max Clicks	$222.11	0	0	$0	—	2

13-month spend history

Month	Impressions	Clicks	Cost	CTR	Avg CPC	Conversions	Grant used
Jul 2025	2,421	87	$907	3.59%	$10.42	0	9.1%
Aug 2025	3,657	142	$1,452	3.88%	$10.23	0	14.5%
Sep 2025	2,434	95	$1,084	3.90%	$11.41	6	10.8%
Oct 2025	638	29	$48	4.55%	$1.65	0	0.5%
Nov 2025	827	53	$285	6.41%	$5.37	9	2.9%
Dec 2025	673	43	$149	6.39%	$3.45	7	1.5%
Jan 2026	969	49	$164	5.06%	$3.34	6	1.6%
Feb 2026	951	66	$299	6.94%	$4.52	25	3.0%
Mar 2026	1,434	101	$244	7.04%	$2.41	9	2.4%
Apr 2026	2,766	119	$630	4.30%	$5.30	7	6.3%
May 2026	2,123	140	$926	6.59%	$6.62	9	9.3%
Jun 2026	2,143	125	$436	5.83%	$3.49	25	4.4%
Jul 2026	1,224	84	$343	6.86%	$4.08	0	3.4%

Best month in 13 was $1,452 (14.5% of grant). Total 13-month spend: ~$6,967 — roughly seven weeks of a fully-deployed grant, spread over more than a year. Cumulative forfeited budget: ~$123,000.

2Why it cannot spend — six root causes

Ranked by how much spend each one unlocks when fixed.

Root cause 1 · Critical

Only 5 keywords in the account are actually eligible to serve

The account holds 290 keywords. 227 sit in paused campaigns. Of the 63 in the one enabled campaign, 58 are paused. The entire grant is being spent through five broad-match keywords:

Keyword	Match	Ad group	Impr 90d	Clicks	CTR	Avg CPC	Cost
Entrepreneur	Broad	Entrepreneurship	2,249	98	4.36%	$8.10	$793.38
Endeavor Entrepreneur	Broad	Entrepreneurship	2,546	104	4.08%	$2.48	$258.33
startup business	Broad	Startups	181	5	2.76%	$10.55	$52.75
Endeavor ScaleUp	Broad	Entrepreneurship	2	0	0%	—	$0
start up	Broad	Startups	1	0	0%	—	$0

Five broad keywords cannot absorb $329/day in a single metro. Search impression share is 9.99% with 90.01% lost to rank — Google has demand it is not letting the account buy, and zero budget-lost impression share confirms budget is not the constraint.

Root cause 2 · Critical

The conversion signal died in July — Smart Bidding is now flying blind

The campaign runs Maximize Conversions. Its two primary conversion actions are GA4 page-load triggers:

Submit lead form (Page load https://endeavormiami.org/scaleup/)
Submit lead form (Page load https://endeavormiami.org/endeavorlab/)

/scaleup/ now 301-redirects to the homepage. The page-load event can no longer fire, so the conversion no longer imports. The monthly series shows the break precisely:

Month	scaleup action	endeavorlab action	Total
Feb 2026	7	18	25
Mar 2026	4	5	9
Apr 2026	4	3	7
May 2026	2	7	9
Jun 2026	17	8	25
Jul 2026	0	0	0

Two compounding failures Maximize Conversions with zero conversions bids conservatively — which is a large part of the 90% rank-lost impression share. And Ad Grants policy requires at least one conversion reported per month. The account is now in breach on top of underspending. A second issue sits underneath: all four "Submit lead form" actions show include_in_conversions_metric = false, so even when they fired they never populated the Conversions column the bidder reads.

Root cause 3 · High

80% of spend goes to brand and to the wrong "Endeavor"

Search term	Impr	Clicks	CTR	Avg CPC	Cost 90d	Conv	Read
endeavor miami	412	135	32.77%	$4.32	$583.15	20	Own brand — CPC far too high
endeavor	2,951	115	3.90%	$4.93	$566.74	9	Wrong Endeavor (WME/UFC group)
endevor	152	7	4.61%	$7.27	$50.90	0	Misspelling — no conversions
capital clubs	3	2	66.67%	$19.40	$38.79	0	Irrelevant, $19 CPC
experiencia endeavor	252	3	1.19%	$8.73	$26.20	0	1.19% CTR drags account
tech accelerator	1	1	100%	$19.83	$19.83	0	$19.83 for one click

$1,150 of $1,444 in 90-day search-term spend (80%) went to endeavor miami + endeavor. The generic term competes against Endeavor Group Holdings, the Hollywood talent conglomerate — 2,951 impressions at 3.90% CTR is the signature of showing to the wrong audience, and it is quietly pulling the account toward the 5% CTR floor.

There are zero campaign-level negative keywords and zero shared negative lists in the entire account. Three ad-group negatives exist (Incubator, Planning, Think tank) and they sit in a paused campaign.

Root cause 4 · High

Ten of 25 ad destinations do not resolve

Destination	Status	Where it is used
summit24.endeavormiami.org/ (+3 paths)	DNS dead	Endeavor Summit 2024 — 3 enabled sitelinks
apin.endeavormiami.org/ (+4 paths)	Timeout	Website traffic-APIN — 4 enabled sitelinks
docs.google.com/forms/…/viewformhttps://endeavormiami.org/scaleup/	404	Website traffic-SUP — "Apply Here" sitelink
endeavormiami.org/scaleup/ · /scaleup/criteria/ · /scaleup/past-editions/	301 → homepage	7 sitelinks + the primary conversion trigger
endeavormiami.org/endeavor-companies/	301 → homepage	Website traffic-General sitelink

The "Apply Here" sitelink is a malformed URL — two addresses concatenated, producing a hard 404 on the single most important action in the account. Under Ad Grants, a broken or low-quality landing page experience is a stated compliance trigger, not just a UX problem.

Root cause 5 · High

Geo targeting contradicts the stated strategy

The enabled campaign targets 16 countries: United States, Canada, Mexico, Brazil, Argentina, Chile, Colombia, Peru, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Puerto Rico and Bolivia — in English and Spanish. The brief is Miami and South Florida.

GA4 confirms where the value actually is: Florida delivered 1,323 sessions, 818 engaged and 116 key events in 90 days — more key events than every other region combined. Meanwhile continent-wide targeting is what let experiencia endeavor (Spanish, 1.19% CTR) into the auction.

Nuance worth keeping Broad geography is not automatically wrong for Endeavor — it is a genuinely global network, and mission-relevant reach is permitted. The plan below therefore splits it deliberately: application and partner campaigns run Miami/South Florida; content and thought-leadership campaigns run wider, because that is where the impression volume needed to absorb $329/day actually exists.

Root cause 6 · Medium

Structural and asset gaps

No Google Tag Manager. Every conversion is a fragile page-load rule instead of a real event. This is why the "Apply Today" click — the primary business action — cannot be measured today.
Ad group "Startups" is at 2.17% CTR over 60 days (138 impr, 3 clicks). The account overall is at 6.91% and safe, but this ad group is the drag.
No account-level sitelinks. Account assets are 4 callouts, 1 structured snippet and 2 logos. All 38 sitelinks are campaign-level, and 7 of them point at dead or redirecting URLs.
35 single-word keywords sit in the account (Incubator, Capital, Network, Growth, Business, miami…). Non-branded single words breach Ad Grants policy. They are in paused campaigns today — they must not be re-enabled as-is.
Ad strength is AVERAGE on both live ads, and both point every headline at the homepage.

3Measurement reality check (GA4 property 355244061)

Before building campaigns, the numbers everyone reports on need to be trustworthy. Two of them are not.

Channel mix — last 90 days

Channel	Sessions	Engaged	Eng. rate	Key events
Direct	8,819	745	8.4%	107
Organic Search	2,701	1,603	59.3%	129
Paid Search	326	187	57.4%	34
Referral	305	189	62.0%	22
AI Assistant	69	38	55.1%	7
Organic Social	42	32	76.2%	1

Geography — last 90 days

Country / region	Sessions	Engaged	Eng. rate
Singapore	6,313	204	3.2%
US — Florida	1,323	818	61.8%
China — Xinjiang	574	7	1.2%
US — New York	320	186	58.1%
US — California	298	155	52.0%
US — Virginia	228	87	38.2%

Finding — roughly 56% of reported traffic is not human Singapore (6,313 sessions, 3.2% engagement, ~12s average) and China/Xinjiang (574 sessions, 1.2% engagement) account for 7,005 of 12,306 sessions. They arrive as "Direct", which is what drags that channel to an 8.4% engagement rate against 59% for organic. A referrer named trafficheap.cc also appears with 108 sessions — a literal traffic-selling service. Every traffic and conversion-rate number Endeavor Miami currently reports is inflated by roughly half. This does not affect Google Ads billing, but it does affect every "how are we doing" conversation, and it will corrupt any GA4-based audience or Smart Bidding signal. Recommended: an internal-traffic/bot filter in GA4 plus a Cloudflare bot rule before establishing baselines.

Good news — paid traffic quality is genuinely strong Paid Search shows 57.4% engagement, 249s average session duration and a 32.8% bounce rate on the homepage — better than site average. The clicks being bought are good clicks. There are simply nowhere near enough of them. Paid landing pages, 90d: / 195 sessions · 24 key events · 32.8% bounce | /entrepreneur-experience 60 sessions · 7 key events · 45% bounce.

Content inventory — the raw material for a spend engine

The WordPress site holds 179 posts and 127 pages across 26 categories. This is a large, credible content surface and it is the single biggest untapped asset in the account.

Category	Posts	Category	Posts	Category	Posts
Press	34	Ecosystem	11	High Impact	6
Mentor Spotlight	33	Research	10	Hispanic Heritage	6
EndeavorLAB	18	Women's History	7	Network	6
Endeavor ScaleUp	14	Endeavor Entrepreneur	6	Access to Capital	4
In the News	14	Events	4	Marketing Essentials	4

Today the blog earns 92 pageviews and Press 81 in 90 days, with zero paid clicks routed to either. The 2025 Impact Report PDF was downloaded 108 times and file downloads spiked to 67 events in July — evidence of real demand for gated-style content that is currently untracked as a conversion.

4The 2026 Google Ad Grants rulebook — and what changed

Two 2025 changes materially alter what is possible, and both are directly relevant here.

Change 1 — Performance Max is now allowed Rolled out through late 2024 and available to all Grant accounts since January 2025. On Grants it serves Search and Maps only (no YouTube, Display, Discover or Gmail). Critically, PMax campaigns are exempt from the 5% CTR requirement, so they add spend without endangering account compliance. Practitioners managing Grant accounts report struggling accounts gaining "a couple of thousand dollars more" per month from PMax alone.

Change 2 — AI Max for Search Rolled out to Grant accounts from late May 2025. Brings broader query matching and asset automation to Search campaigns while staying inside the Search-only boundary. Useful as a phase-2 lever once conversion data is flowing. Separately, 2026 moved nonprofit verification from TechSoup to Goodstack.

Compliance scorecard

Ad Grants requirement	Threshold	Endeavor Miami today	Status
Account CTR	≥5% monthly; two consecutive misses → deactivation (90-day grace for new accounts)	6.91% account-wide (30d). Ad group "Startups" at 2.17%.	At risk
Report ≥1 conversion per month	Mandatory since Jan 2018 / all Smart Bidding accounts	0 conversions in July 2026	Breach
Conversions must be meaningful	Clicks must not roughly equal conversions	Page-load triggers, not real actions	Fragile
No single-word keywords	Except own brand / approved medical	35 in account (paused campaigns)	Latent risk
No overly generic keywords	Must be mission-specific	Entrepreneur, startup business live on broad	At risk
Quality Score ≥3	QS 1–2 must be paused/removed	No keyword below 3; 288 have no QS (never served)	Pass
Minimum 2 ad groups per campaign	Structural	Enabled campaign has 2 ✓; 4 paused campaigns have 1	Fix before enabling
Minimum 2 sitelinks	Structural	Present, but 7 point to dead/redirecting URLs	Degraded
Geo targeting matches where the org operates	Mission relevance	16 countries vs a Miami/South Florida brief	Misaligned
Max CPC $2	Lifted by conversion-based Smart Bidding	Max Conversions in use; CPCs to $19.83 observed	Exempt
Daily budget ceiling $329	Per campaign; unused budget never rolls over	Enabled campaign set to $407/day	Set above cap
Search Network only (except PMax)	No Display/Search Partners on Search campaigns	Correctly configured	Pass
Annual program survey	Mandatory	To confirm with Endeavor	Verify

How well-run Grant accounts actually reach $10,000

The benchmark is stark: the average Ad Grant account spends about $300/month — almost exactly where Endeavor Miami sits. Actively managed accounts averaged $8,650/month in January 2026, with 68% clearing $9,000. The levers that separate the two groups:

Lever	What it does	Applies here
Conversion-based Smart Bidding	Removes the $2 CPC ceiling entirely. Managers report average CPCs near $12 on terms that would otherwise be capped at $2.	In place but starved of data
Dynamic Search Ads	Targets site content instead of keywords — no keyword list to build. Documented at +80% year-over-year spend for accounts stuck in a rut.	Not used — biggest opportunity
Performance Max	Adds Search + Maps inventory, exempt from the 5% CTR rule.	Not used
Keyword surface area	Blend of high-volume and long-tail across every program and audience.	5 live keywords
Content & thought-leadership traffic	Blog, press and research pages absorb volume that program pages never can.	179 posts, 0 paid clicks
Multiple campaigns	Each campaign has its own $329/day ceiling; one campaign alone struggles to reach $10k.	1 enabled campaign

The one honest caveat Spending the full grant is the goal Endeavor Miami set, and it is achievable — but spend is a means, not the outcome. The plan below is built so that every incremental dollar lands on a mission-relevant page and a tracked action. Where a campaign exists mainly to absorb budget (DSA, PMax), that is stated plainly so it can be judged on reach and assisted conversions rather than on applications.

5The campaign mix — seven campaigns, $330/day

Built around the three audiences from the kickoff — founders who apply, corporate partners, and mentors/business leaders — plus two volume engines that make full deployment arithmetically possible.

Brand Application intent Mentors Corporate partners Ecosystem & research DSA — blog & press Performance Max

17%

12%

29%

21%

#	Campaign	Type	Audience / job	Geo	Budget/day	Est. CPC	Clicks/day	Primary conversion
1	SR_BR_Endeavor_Miami	Search	Own brand defence — cheapest clicks in the account	FL + US	$20	$1.30	15	Apply Today click
2	SR_NB_Application_Intent	Search	Founders searching for accelerators, scale-up and growth programs	Miami-Dade, Broward, Palm Beach	$55	$3.20	17	Apply Today click
3	SR_NB_Mentors_Leaders	Search	Executives searching to mentor / give back	Miami-Dade, Broward, Palm Beach	$25	$3.00	8	Contact form
4	SR_NB_Corporate_Partners	Search	CSR / community-impact leads at corporates (JP Morgan, Justworks profile)	FL + US	$25	$4.00	6	Partnerships form
5	SR_NB_Ecosystem_Research	Search	Ecosystem/VC/policy searchers → research reports & Impact Report	US + LatAm (EN/ES)	$40	$2.20	18	PDF download
6	DSA_Content_Blog_Press	Dynamic Search	Volume engine. Auto-targets 179 posts across Press, Mentor Spotlight, EndeavorLAB, Research	US + LatAm (EN/ES)	$95	$1.50	63	Newsletter subscribe
7	PMax_Endeavor_Miami	Performance Max	Volume engine. Search + Maps inventory; exempt from 5% CTR rule	FL + US	$70	$1.20	58	All primary actions
Total					$330	~$1.76 blended	~187	≈ $10,032/month

Does the arithmetic hold?

$330/day at a blended $1.76 CPC needs roughly 187 clicks/day ≈ 5,690 clicks/month, which at a 5.5% CTR implies about 103,000 impressions/month. Miami-Dade, Broward and Palm Beach together hold ~6.2M people — not enough on their own to supply that volume on entrepreneurship queries. This is exactly why campaigns 5, 6 and 7 carry 62% of the budget on wider geography: the local high-intent campaigns cannot physically absorb $329/day, and pretending otherwise is how Grant accounts stall at $500.

Design principle Campaigns 1–4 are judged on applications, mentor and partner leads. Campaigns 5–7 are judged on qualified reach, newsletter growth and report downloads — and on making the grant land. Reporting keeps the two tiers separate so "we spent $10k" never gets confused with "we generated 40 applications".

Keyword direction per campaign

1 · Brand

[endeavor miami] · [endeavor miami org] · "endeavor miami entrepreneurs" · "endeavor miami application" · "endeavor entrepreneur program miami" · [endeavorlab] · [endeavor scaleup]

Mandatory negatives on day one −endeavor group · −wme · −ufc · −endeavor stock · −edr · −endeavour · −endeavor air · −endeavor jobs · −shuttle endeavour · −endeavor talent agency
Plus pause the broad keyword Entrepreneur — it is what buys the wrong "endeavor" at $4.93/click.

2 · Application intent

"startup accelerator miami" · "business accelerator miami" · "scale up program florida" · "entrepreneur program miami" · "startup mentorship miami" · "high growth founder network" · "grow my business miami" · "founder network south florida" · "startup support miami dade"

3 · Mentors & leaders

"become a startup mentor" · "mentor entrepreneurs miami" · "business mentor volunteer" · "executive mentorship program miami" · "give back to founders" · "advisory board opportunities miami"

4 · Corporate partners

"corporate social impact partnership" · "sponsor entrepreneurship program" · "csr partnership miami" · "corporate philanthropy miami" · "support small business nonprofit" · "economic development partnership florida"

5 · Ecosystem & research

"miami startup ecosystem report" · "miami tech ecosystem" · "latin america venture trends" · "entrepreneurship impact report" · "high impact entrepreneurship research" · "startup ecosystem data miami"

6 · DSA targeting rules

Page feed / URL rules: /blog/, /press/, /category/press/, /category/mentor-spotlight/, /category/endeavorlab/, /category/research/, /category/ecosystem/, /20*/
Exclude per the kickoff: /endeavor-companies/, /resources/ (outdated), /board-of-directors/, /team/, /events/list/
Mirror all Search keywords as campaign negatives here to stop cannibalisation

7 · PMax asset group

One asset group, "Endeavor Miami — Founders". Brand language from the kickoff: Multiplier Effect, Elsewhere Entrepreneurs, Endeavor Entrepreneurs, Global Network of Trust. Upload logos + imagery; Google will request a video — it will not serve under the grant. Add brand terms as account-level negatives so PMax does not cannibalise campaign 1.

6Conversion tracking rebuild

Nothing else in this plan works until this is fixed. Smart Bidding needs signal, and Ad Grants policy requires at least one meaningful conversion per month.

#	Action	How it is captured	Role	Why
1	Apply Today click	GTM outbound-click trigger on the Google Form link (`/entrepreneur-experience/`)	Primary	The core business action. Form completion lives in Google Forms and cannot be tracked — the click is the measurable proxy.
2	Newsletter subscribe	GTM listener on the Mailchimp embed	Primary	Named as the second conversion at kickoff. This is what DSA and PMax will optimise toward.
3	Research / Impact Report download	GTM click trigger on `/downloads/*.pdf`	Primary	108 downloads and a 67-event July spike already prove demand. Gives campaign 5 a real goal.
4	Contact / partnership form submit	GTM form-submit trigger on `/contact/`, `/partnerships/`	Primary	Mentor and corporate-partner conversion.
5	Event registration (Luma)	Existing `Sign-up (lu.ma…)` action — already counted	Secondary	Keep; the only action currently reporting into the Conversions column.
6	Engaged session (>60s + scroll)	GTM	Observation only	Never mark primary. Clicks ≈ conversions is an explicit Ad Grants red flag.

Cleanup required in the account

Fix or retire the two Page load /scaleup/ and /endeavorlab/ actions — they are primary today and one of them can never fire again.
Set include_in_conversions_metric = true on every action intended to drive bidding. Four "Submit lead form" actions are currently primary but not counted.
Retire the two hidden GA4 actions (purchase, Click) — neither applies to a nonprofit.
Keep Maximize Conversions, but only after signal returns. Until then run campaigns 2–5 on Maximize Clicks with a $2.50–$3.00 CPC ceiling to force delivery and rebuild data, then switch back.

Dependency — this is the critical path Google Tag Manager is not installed. Emi needs to add the GTM container to the WordPress theme before conversions 1–4 exist. Everything else can be built in parallel, but the account should not scale spend on Maximize Conversions until signal is confirmed flowing.

7Ramp plan and roadmap

Smart Bidding needs a learning period and Google throttles brand-new campaigns. A staged ramp reaches full deployment faster than switching everything on at once.

Month 1 — repair

$2,500–3,500

25–35% of grant

Tracking rebuilt, URLs fixed, negatives applied, campaigns 1–4 live on Max Clicks.

Month 2 — expand

$5,500–7,000

55–70% of grant

DSA and PMax launched. Conversion data returns; campaigns 2–4 move back to Max Conversions.

Month 3 — deploy

$8,500–10,000

85–100% of grant

All seven campaigns at target budget; keyword expansion from search-term mining.

Month 4+ — hold

$9,500–10,000

95–100% sustained

Monthly compliance check, negative mining, AI Max test, seasonal cohort pushes.

Three-week build

Week	Workstream	Deliverable	Owner
Week 1 Repair	Conversion tracking	GTM container spec sent; conversions 1–4 defined	Carlos → Emi
	URL hygiene	10 broken destinations fixed or removed; malformed "Apply Here" sitelink rebuilt	Carlos
	Waste control	Brand negative list applied; broad Entrepreneur paused; shared negative list created	Carlos
	Geo + CTR	Geo split per plan; "Startups" ad group (2.17% CTR) restructured	Carlos
Week 2 Rebuild	Campaigns 1–4	Built with 2+ ad groups each, 2 RSAs per ad group, account-level sitelinks	Carlos
	Ad copy	RSAs using kickoff brand language; Ad Strength lifted from Average to Good/Excellent	Carlos
	Website	Services section updated; `/scaleup/` destination decision confirmed	Tatiana
Week 3 Scale	Campaign 5	Ecosystem & research campaign live	Carlos
	Campaign 6	DSA page feed built from 179 posts with exclusion rules	Carlos
	Campaign 7	PMax asset group live (Search + Maps)	Carlos
Ongoing	Governance	Monthly compliance check, search-term mining, spend pacing vs $329/day	Carlos

Open items from the kickoff

GTM install — Tatiana to route the container snippet to Emi (WordPress).
Instagram / LinkedIn references — Tatiana to share posts so keyword research can mirror brand language (Multiplier Effect, Elsewhere Entrepreneurs).
Services section update — must land before campaigns 2–4 launch so keywords match on-page copy.
Decide the ScaleUp destination — is the program retired, or should /scaleup/ be restored? Seven sitelinks and the primary conversion depend on the answer.
Bot traffic — GA4 filter + Cloudflare rule, so Month-1 baselines are measured against real humans.

What full deployment is worth At a blended $1.76 CPC, a fully deployed grant buys roughly 5,700 qualified visits per month against the 84 clicks the account bought in July — on plan assumptions, a ~65× increase in paid reach at zero incremental cost. Even halving that for launch friction and CPC inflation, it is a materially larger top of funnel for applications, mentor recruitment and partner conversations.